Having a look at how the internet has changed the way we are accessing media and existing affairs.
The increase of online content has totally changed what is suggested by the term mass media. In the past, mass media followed a hierarchical structure, using a top-down media model. Typically, a small group of professionals, such as newspaper publishers or broadcasters, who would create material for large audiences who mostly just consumed it. Nevertheless, nowadays, with the aid of the internet, the face of media has seen significant modification, making the consumption and accessibility of media much more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can produce and share their own material, just as easily as they can consume it. Social media has allowed anybody to add to public discussions, rather than just the major media firms therefore as a result, mass media is no longer managed by a few huge voices. Instead, it is spread out throughout countless user narratives worldwide.
In the online media landscape, what we see on the internet is mostly decided by algorithms which are formed by our online behaviours. Each social media channel utilizes its own automated system to suggest new content and advise product that will interest the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are designed to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are subjected to, producing more detachment and prejudice amongst users around social concerns. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated material in the media landscape.
In today day, online platforms have made it significantly much easier for everyone to create and share material. Formerly, producing content for a wide audience mandated access to a collection of crucial resources and financing. Currently, with making use of smartphones and typical digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be quickly developed with just a few standard gadgets, as well as reaching a large audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. . The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, indicating that social media has developed a space for underrepresented communities to share their narratives.